Lumen – A Calm Analytics Dashboard for SaaS Teams

Overview:
Lumen’s customers had all the data they needed and none of the answers. I redesigned the dashboard around the three questions every team asks on Monday morning.
The new design leads with plain-language summaries, then lets people dig into the charts behind them.
What I did
- Interviewed eight customer teams about their Monday-morning reporting.
- Mapped every chart to the question it answers, and removed the ones that answered none.
- Designed the summary cards, chart library and empty states, then tested them with real data.



Outcome
- Weekly active use of the dashboard doubled.
- Support tickets about “where do I find…” dropped by 40%.
- One chart library shared by product and marketing.