Showcase – A Studio Website Built for Design & Code

The Showcase home page, “Building the Future with Design & Code Synergy”, on a laptop

Overview:

Showcase is a two-person studio that designs and builds digital products. Their old site listed services; the new one shows how they think.

We started with a content workshop, then sketched the page flow before a single pixel was drawn. The final design pairs a calm, editorial layout with bold project imagery.

Scope

  • Content strategy and page structure
  • Visual identity refresh and UI design
  • Responsive Webflow build and hand-off
Early page sketches on paper
Content workshop notes on a wall
The page wireframe on a tablet

What changed

  • A clear story on the home page, from the studio’s promise to its case studies.
  • A design system the team now uses for every new page.
  • Twice as many enquiries in the first month after launch.